ABOUT

A trusted collaborator in creating high-impact online learning experiences. 

For two decades, I've worked in the areas of education, program and business development, and most recently in the design and delivery of online educational programs.

 

 

EXPERIENCE

From 2006 to 2011 I was the Program Director of Hollyhock where I oversaw the development and delivery of 120 educational retreat programs a year on two campuses.

From 2011 to 2017 I was Business Manager to Dr. Gabor Maté where I created a multi-year strategy for the creation and launch of his online courses, grew his speaking revenue by 275%, his social media and enews audience by over 800%, and streamlined all business systems and processes.

In 2015 I led the launch of Wedding Styling 101 for If I Made, an online learning platform for wedding professionals created by Emily Newman (Once Wed) and Joy Thigpen, and in 2016 I launched Garden to Vase, a digital course in cultivating cut flowers for aspiring gardeners and flower farmers.

I'm currently working as a Content Designer for Jeff Walker, one of the top entrepreneurial and marketing teachers in the world.

 

 

EXPERTISE

 

 

 

 

 

 

 

 

 

Planning + Strategy

My planning and strategic development skills include identifying the best opportunities for the growth of a message and audience online, developing and optimizing a budget and a work-plan, and identifying the optimum blend of software, including membership software, learning management software, email marketing and more.

Online Education + Instructional Design 

I'm fluent in all the elements that go into creating a world-class online learning experience, from membership site options to time-bound enrolment processes to the structure and format of learning experiences. I'm also skilled in instructional design and creating, editing and structuring content in a way that provides guidance, focus, clarity and a clear path to success for students.

Digital Marketing

From creating effective lead magnets to nurturing a prospect over the long-term, I create marketing systems that bring results. My skills in this area include email list building, designing effective lead magnets, landing pages and segmentation funnels, as well as Facebook advertising, copywriting and education based marketing.

 

 

REVIEWS

extraordinary...

I've had an extraordinary experience working with you.

— Joel Solomon, President of Renewal Partners & Hollyhock Board Chair

a dream come true...

"

Working with you was a dream come true. From the moment I met with you to talk about the initial concept, I knew I could relax. You are communicative, thoughtful, and thorough.

- Emily Tyler

full of integrity...

You are a pleasure to work with, an inspiration, and full of integrity and good humour.

— Rennie Keates, former Managing Director, Dalai Lama Centre for Peace & Education